Hasselblad Unveils New Medium Format Cameras

The Swedish company’s new medium format range marks their return “to the top of the photography pyramid”, Hasselblad’s CEO says

Hasselblad has announced the H6D, a new range of cutting-edge medium format cameras.

With two models boasting up to 100-megapixel resolution and a wider range of shutter speeds from 60 minutes to 1/2000th of a second, the new range brings serious credentials to the professional market.

Launched by Hasselblad CEO Perry Oosting earlier this morning, the company note that the camera marks a break from their existing medium format H cameras, with the new H6D range taking advantage of the latest technical components and an all new electronic platform. “We’re back on top of the photography pyramid,” Oosting said at the press conference, held in London.

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While Hasselblad has experimented with different models and formats in recent years, such as the APS-C Lunar and the full-frame Lusso, Oosting noted that the H6D marks a commitment to the format for which Hasselblad is best known: “It’s fitting that we have returned to our pinnacle medium format camera to showcase the innovation and passion that have been present in every one of our first 75 years.”

The first cameras from the all new range are the H6D-50c and the H6D-100c, CMOS sensor-equipped cameras with 50 and 100 megapixels, respectively.

Aiming to capture the high end of the professional market, the H6D-100c includes a dynamic range of 15 stops, an ISO range of 64-12,800 and a metering range of EV 1 to 19 at ISO 100.

The 100c also packs 4k video capabilities, and with Wi-Fi, dual card slots (CFast and SD) and HDMI connectivity, the camera could intrigue photographers looking to utilise the qualities of medium format to shoot video.

The Hasselblad H6D-50c is priced at €22,900 (ex VAT). The H6D-100c is priced at €28,900 (ex VAT), with trade-in options for existing Hasselblad owners.

More to come…

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Hasselblad Unveils New Medium Format Cameras


Author: Brennavan Sritharan
Source: Hasselblad unveils all new range of medium format cameras

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